Me (Derek Appau)
Before coaching I spent over 8 years in digital advertising, planning and managing campaigns for top London media agencies such as MEC and MediaCom. I worked alongside the likes of Facebook, Google and LinkedIn creating digital solutions that met business objectives for clients. I understand the challenges and stress of working in a field that constantly aims to stay ahead of the game, always on—24/7. And can help you find amazing opportunities in this exciting industry.
My career in media, marketing and digital advertising sales did give me a wealth of experience and invaluable insights. But, like many I ‘found myself on platforms where my train never arrived’. Some roles I targeted allowed me to flourish, while others were much less fulfilling—often it was the end result of riding a rapidly evolving industry wave and hoping to eventually find the right fit amongst the many career opportunities available. I kept challenging, striving for a better path, until I realised it was the wrong path, for me. I re-evaluated, created my own role, and now as a coach I'm actually the product of my destiny, and love what I do.
Hear from a range of professionals who are passionate about the work that they do and thriving in their careers on my podcast.
And now you're here..